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4 Quadrants of Social Media Marketing that no one told you about!

 

Social media marketing basically means promoting your market offerings on social media platforms such as Facebook, Twitter, LinkedIn, Instagram and many more platforms. I am pretty sure the first thing every business intend to do is to create a Facebook oage and start posting.

 

After they do so, they expect to get some customers in few day. How I wish it was that easy.

 

Sadly, it doesn't work that way. It is important for business owners to know how social media marketing works and the four main pillars.

 

1. Social media Influencing : It mainly involves sharing of original content and third-party content. Before you get confused, let me explain.

 

Original content is something that you create. Native content generated from you or your employee. On the contrast, third-party content is something that is written from other companies, brands, influencers, etc.

 

"Why share third party content" you ask?

 

Well, you can't just keep promoting your own content blatantly. One of the most important task of a brand is to share informational content on your social media sites. Doing this will make your company look credible and portray you as a high authority brand.

 

2. Social media listening : Listening and monitoring is the most important aspect of company which values customer service. With the help of social media listening tools such as Mentionalytics and Hootsuite, you can easily filter down the positive and negative comments on your company. Based on these conversations, you can optimize your campaigns in the future in a better way.

 

3. Social media networking : This part of the social media marketing circle involves working with the thought leaders of a niche. Working closely with influencers will further increase the reach of your marketing efforts. They can promote a business’ product or service through their content in a subtle manner.

 

I am pretty sure you have Instagram influencers promote particular product lines on their channel. Influencer marketing moves the needle of a businesses and helps them get more leads.

 

4. Social media selling : The paid method of marketing a business has it’s own benefits. Facebook adverts, Google ads, LinkedIn ads etc. Can help you in generating leads in very less time. By providing value in the form of freebies, e-books, discounts and few other things, small businesses can later retarget these leads with a high ticket offer and convert them into their customers easily.

 

Bottom line :

 

I hope you got a basic understanding of how social media marketing works. There are few affordable social media marketing strategies that can help you get good results with shoe-string budget.

 

Ultimately, every business should be active in social media channels to showcase their brand presence.

 

 

 

Digital marketing in India : 2020

 

Everybody is asking about the scope of Digital in 2019 but I like it that most of you are one step forward and are thinking of 2020.

 

The proliferation of the Internet in India has been a huge boost for Digital Marketing. Though not a lot of people are aware or know the scope of digital marketing in India, especially in Tier-II and II cities but slowly it is changing. Now businesses in distant areas are also seeking to have a digital presence and this is only going to increase in the next few years.

 

Here are some things to look into :

 

  • Digital advertising in India has reached the 1 billion mark in FY 2019-20
  • Probably to grow at an average of 14% annually.
  • Digital media stays around 12 percent of the overall advertisement share and is expected grow up to 24% by 2020
  • Search and Display' summons the biggest share of the total electronic advertisement spends
  • New-gen customers assess their smart devices every 9.6 minutes or every 159 times every day.
  • Nearly 220 million users are getting electronic services via their smartphones

 

The digital age has developed in a lightning quick speed and promotion is catching up both.  But entrepreneurs must see that the digital progress will be meteoric, and they need to be adaptable to changing market requirements. Data will stream in from countless sources, opening doorways to deep opportunities for entrepreneurs.

 

Based on Gartner's poll, related things will level up to 8.4 billion IoT devices by 2020, with nearly thrice the amount of customer devices that were used in 2016. In 2020, advertising is going to be about being practical and contextual positioning of applicable elements across clients' countless digital experiences. Maintained by the voice assistant, the calendar might just want to recommend your ideal lunch depending upon your health data.


This piece of consumer experience is all about numerous participants, all forcing smart decisions to the clients. Marketing would be all about these choices, helping customers with the perfect item at the ideal time, right price, right disposition, and just right everything. In reality, it appears that everything has just started, and everything is yet to be carried out in the world of online marketing.

 

Marketers will need to examine, find opportunities, and chase their clients throughout the lifecycle.  Digital advertising in 2020 are about significance, precision and precision. And it'll be attainable only by embracing conclusion science, scaling up infrastructure, and boldly changing the ideology.